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Kilo Health: Revolutionizing Customer Acquisition

Client Overview

Kilo Health is a leading digital health and wellness company that creates personalized digital products addressing various health challenges, from mental wellbeing to weight management. With a portfolio of over 15 digital health products and a growing user base, Kilo Health sought innovative ways to scale their customer acquisition while maintaining personalized engagement.

Challenge

Kilo Health faced several challenges in their customer acquisition process:

  • Scale limitations: Traditional outreach methods couldn't match their rapid expansion goals
  • Resource inefficiency: Sales representatives spent excessive time on initial qualification steps
  • Engagement barriers: Potential customers in Facebook Groups required immediate, personalized interaction
  • Conversion complexity: Multiple touch points from interest to purchase were difficult to manage manually

Solution: AI-Powered Sales Automation System

Intelligent Conversation Capabilities

  • Natural language processing for understanding health goals
  • Personalized product recommendations
  • Contextual responses for specific product inquiries

Automated Customer Journey

  • Initial qualification of high-potential leads
  • Tailored educational content delivery
  • Seamless payment processing integration

System Architecture (Blurred)

Sales Automation System Architecture

Integration

Direct connection with product database and real-time CRM synchronization

Scalability

Handles thousands of simultaneous conversations efficiently

Analytics

Comprehensive dashboard for performance monitoring

Implementation Process

Discovery & Strategy

Deep dive into existing customer acquisition process and conversation pattern analysis to build the AI system foundation.

System Development

Created specialized NLP engine trained on health terminology with secure integration to Facebook Messenger API and product database.

Results & Impact

270%

Lead Generation

Increase in qualified leads per month

68%

Cost Reduction

Lower customer acquisition costs

42%

Conversion Rate

Higher than traditional methods

3.5x

Productivity

Increase in sales team efficiency

Client Testimonial

"Working with Jeremy and the Space&Miller team was a great pleasure. We will definitely work together on other projects in the future."

- Paulius Mikaliunas

Chief Product Officer at Kilo Health

Key Learnings

  • Conversational AI excels in health contexts when properly trained on domain-specific language
  • Social media communities represent untapped potential for meaningful customer engagement
  • Automation + personalization is not a contradiction when AI is thoughtfully implemented
  • Human-AI collaboration creates optimal results, with each handling appropriate aspects of the sales process

Looking Forward

Building on this success, we're expanding the AI system's capabilities to include:

  • Predictive analytics to identify trending health concerns
  • Enhanced personalization through additional data source integration
  • Expanded language support for international markets
  • Advanced sentiment analysis to refine engagement strategies